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SXSW 2014 Highlights: Branding

Boosting name recognition and attracting increased interest are almost always amongst our clients' main goals when hosting a party during SXSW - so branding is key! See below for some of the fun (and very effective!) ways High Beam's event planners incorporated branding during the festival this year.

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3M's Idea Exchange in Brush Square Park was full of custom branding - from the tent entrance right down to the mini cupcakes!

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The Associated Press had lots of branded swag (we just adore these lions!), as well as a custom photo booth backdrop printed with the AP logo.

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Have an event on the second floor of a venue? Take full advantage of the space and brand the staircase! Attendees at the IA Awards Finalists Party sponsored by Nutshell were sure to see the company's logo first thing upon arrival.

(Photo Credit: Carrie Ryan / Sweet Louise Photography)