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SXSW 2014 Highlights: Live Music

For today's SXSW recap post, we are going back to the roots of the festival - live music! From private events in smaller venues with up-and-coming artists to large-scale, multi-stage productions with major acts, our event planners have done it all.

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Even with the torrential downpour, Easy Tiger was packed for the Dick's Sporting Goods event, where Best Coast and Quiet Company played.

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Wild Cub performing at Container Bar for Dropbox's party.

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The transformation from parking lot to concert venue for the mtvU Woodie Awards is magical! Performers this year included The 1975, American Authors, Iggy Azalea, Childish Gambino, London Grammar, Bleachers, Sam Smith, Vic Mensa, and Wild Cub.